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Friday, October 14, 2005

Yahoo opens online casino

Yahoo has announced a joint venture with UK betting exchange company Betfair to launch a gambling site aimed at the mass market.

Yahoo Betting, as the site will be known, is due to launch in March and is designed to take the advanced features available on Betfair's main site and make them accessible to a Yahoo's user base. The exchange will be accessible through the sports and finance sections of Yahoo as well as from other areas across the portal.

"By creating a customised Betfair exchange for the Yahoo platform, we are offering the revolutionary dynamics of an exchange to a wider audience in a more traditional and customer-friendly way," said Betfair's chief executive Stephen Hill.